The Sunshine Coast: Lifestyle paradise or economic workhorse?

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Showcasing natural regional diversity from stunning coastlines to the flora and fauna of pristine National Park’s, Queensland’s beautiful Sunshine Coast is not only a lifestyle paradise with an ideal climate but an economic quiet achiever.

The modest Sunshine Coast population of approximately 328,000 is growing – representing under half that of the Gold Coast, and around 13% of state capital Brisbane whose population base of more than 2.4 million sits within easy reach just a short drive south.

Estimated at $17.28 billion, the Sunshine Coast Council’s Gross Regional Product (GRP) equates to 4.9% of Queensland’s Gross State Product (GSP).

Significant impact will no doubt be felt in 2020 as the fallout from COVID-19 continues, with economic modelling indicating a GRP shift of -14.0% for the June Quarter 2020, in contrast to the 2018/19 quarterly average.

However, with the Sunshine Coast’s economic growth having regularly exceeded that of most other Australian regional economies over the last decade and a half, over 32,000 local businesses could be better placed than many to respond adeptly to the changing circumstances.

It is the region’s diversity across sectors including finance, education, professional business services and healthcare which underpins its strength and potential ability to withstand exposure to reduced tourism-related consumer demand.

Multi-million dollar infrastructure and investment spending continues to bolster and shape the region, with major projects including:

An $812.95 million upgrade of the Bruce Highway is also on track for completion in late 2020, with benefits to include improved efficiency, reduced traffic congestion and capacity to cater for future strategic transport requirements.

Centrally located on the Sunshine Coast, adjacent to the Bruce Highway, Chevallum Industrial Park represents an unmissable opportunity for easy access to Brisbane, South East Queensland and all that the Sunshine Coast region offers.

If you’re expanding or relocating your business to the Sunshine Coast region, Business Development Facilitators at Sunshine Coast Council can provide support. They also offer tools and information to aid in successful business management and growth, including access to specific market reports.

In partnership with the Industry Capability Network (ICN) the Sunshine Coast Council connects businesses to procurement and project opportunities via the Business Gateway Platform. Projects valued from $200,000 can be registered for free, allowing easy selection of local companies that have the appropriate capacity and skills to work on the project.

So, whether you’re eating seafood fresh off the trawler’s at Mooloolaba Spit, sipping on a craft beer at one of the many local microbreweries or expanding your business interests, you can rest assured that you’re in one of the best spots Australia has to offer.

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